With so much focus on eCommerce, it's easy to forget that the most successful digitally native brands usually end up opening stores where people can see and touch products. As the kids say, IRL still matters.
But how does eCommerce impact the overall shopping experience? Our partners at Whiplash examine the effects of omnichannel selling, and we weigh in with our thoughts on how it is reshaping brick-and-mortar retail.
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